Variasi Sistem Sapaan di Instagram

Sihindun Arumi, Sri Marmoah, Farida Nurhasanah, Muhlis Fajar Wicaksana

Abstract


This qualitative research found the type of Instagram greeting and the factors that influence the selection of greetings using data from greeting words in Instagram users' captions from accounts that appeared randomly on the researcher's home page. The methods used are observation, documentation, and content analysis, with researchers using a print screen or munch screen features on computers or mobile phones to document data. The study has identified around 106 greetings in 9 different types, with the greeting to mention loyal customers having the highest number and the kinship greeting being the second. Many bussiness, health, parenting, and daily activities accounts choose kinship greetings to foster closeness or familiarity with their potential targets. This study shows that Instagram is a potential social media to influence customer decisions with information about their business. While there are still opportunities for more specific research, this study contributes to understanding the variety of greetings on Instagram in general.

Keywords


Greeting words, types of greeting words, Instagram

Full Text:

PDF

References


Anisah, N., Sartika, M. and Kurniawan, H. (2021) ‘Penggunaan Media Sosial Instagram dalam Meningkatkan Literasi Kesehatan Pada Mahasiswa’, Jurnal Peurawi: Media Kajian Komunikasi Islam, 4(2), p. 94. doi:10.22373/jp.v4i2.11080.

Arumi, S., G. Giyatmi, R. Wijayava. 2018. The Use of Addressing Terms on Facebook. ISETH 2018. UMS.

Anggrawan dan Tedjaatmadja. Address Terms Used By Online Shop Sellers To Their Female Teenage Customers And Young Mother Customers In Facebook.

Bieber, Douglas, Stig Johansson, Geoffrey Leech, Susan Conrad, dan Edward Finnegan. 1999. Longman Grammar of Spoken and Written English. London: Longman.

Concise Oxford Companion to the English Language. (https://www.encyclopedia.com/humanities/encyclopedias-almanacs-transcripts-and-maps/form-address)

Crystal, David.1992. The Cambridge Encyclopedia of Language. Cambridge: Cambridge University Press.

Ertinawati, Y. (2020) ‘Analisis Variasi Kata Sapaan Antara Penjual Dan Pembeli Di Pasar Induk Cikurubuk Tasikmalaya Ditinjau Dari Perspektif Pragmatik’, LITERASI: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah, 10(Volume 10), pp. 126–139. doi:10.23969/literasi.v10i2.3027.

Fitri, E.N. (2012). Penggunaan Kata Sapaan Bahasa Jerman Dalam Novel Remaja Und Wenn Schon. Skripsi.

Holmes, Janet. 2001. An Introduction to Sociolinguotics. Harlow: Pearson Education.

Marnita, R. (2022) ‘Kakak: Kata Sapaan Netral Dalam Komunikasi Transaksi Online di WhatsApp (Kakak: A Neutral Address Term in Online Transaction Communication on WhatsApp)’, Indonesian Language Education and Literature, 8(1), p. 187. doi:10.24235/ileal.v8i1.9326.

Moloeng J Lexy. 2008. Metodologi Penelitian Kualitatif Edisi Revisi. Bandung: PT. Remaja Rosdakarya

Muniroh, Siti. (2009). Aspek-Aspek Yang Mendasari Bentuk Sapaan Dalam Komunikasi Antar Budaya.

Perwira, A.A. (2012). Variasi Sapaan Yang Digunakan Pedagang Di Pasar Klitikan Semanggi Surakarta. Skripsi.

Prihatiningsih, W. (2017) ‘Motif Penggunaan Media Sosial Instagram Di Kalangan Remaja’, Communication, 8(1), p. 51. doi:10.36080/comm.v8i1.651.

Rakhman, Arief. 2014.e-journal. Unesa

Saefullah, N.H. (2010). Keragaman Sapaan dalam Tuturan Seputar Kegiatan Perdagangan di Pasar Banjaran Kabupaten Bandung. Skripsi.

Sukardi. 2006. Penelitian Kualitatif – Naturalistik Dalam Pendidikan. Yogyakarta: Usaha Keluarga.

Wibowo, R.M. and Retnaningsih, A. (2016) ‘Dinamika Bentuk-Bentuk Sapaan Sebagai Refleksi Sikap Berbahasa Masyarakat Indonesia’, Jurnal Humaniora, 27(3), p. 269. doi:10.22146/jh.v27i3.10587.

Zakirah, dinda marta almas (2018) ‘Mahasiswa Dan Instagram ( Study Tentang Instagram Sebagai Sarana Membentuk Citra Diri Di Kalangan Mahasiswa Universitas Airlangga ) Disusun Oleh : Dinda Marta Almas Zakirah DEPARTEMEN SOSIOLOGI UNIVERSITAS AIRLANGGA SURABAYA Semester Ganjil 2017 / 2018’, S1 Sosiologi Fisip Universitas Airlangga, pp. 1–21.




DOI: http://dx.doi.org/10.33087/dikdaya.v13i2.539

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal Ilmiah Dikdaya
Fakultas Keguruan dan Ilmu Pendidikan (FKIP) Universitas Batanghari Jambi
Jl. Slamet Ryadi, Broni-Jambi
Telepon. 0741-667089 | e-mail: dikdaya.unbari@gmail.com